When October rolls around, Central Texans can mark their calendars for the return of the Heart O’ Texas Fair & Rodeo.

The thrill of the rodeo, the sounds of the midway rides and musical performers, and the tantalizing smells of deep-fried ... stuff, is all part of the annual 10-day extravaganza held in and around the Extraco Events Center, Oct. 6-15.

Numerous promotions are offered every day; if you can’t find discounted or free admission prices you probably aren’t looking very hard.

Mutton bustin’ — youngsters holding onto woolly sheep as if their lives depended on it — remains a fan favorite. Another fixture is the Heart O’ Texas Sweethearts, local high schoolers who help with the fair and rodeo events and also act as ambassadors and volunteer at many community events throughout the year.

ADDRESS: 4601 Bosque Blvd.

PHONE: 776-1660