Rob High, chief technology officer for IBM Watson, will discuss artificial intelligence during a public talk at 5:30 p.m. Wednesday at the Baylor Research and Innovation Collaborative.

“Under his leadership, Watson is ushering in a new era in computing in which systems are able to interact in natural language, analyze large volumes of unstructured data, respond to complex questions with evidence-based answers and discover actionable patterns and insights,” according to a press release on the presentation.

A reception will start at 5 p.m. before High’s session, which will cover the topic of “Cognitive Computing in Society.” It will be held in Room 3160 of the BRIC, 100 Research Parkway, former site of the General Tire plant.

High was named an IBM Fellow in 2008 for his work in the software field of service-oriented architecture and for his leadership as Chief Architect for the SOA Foundation, according to the press release.

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