With its combination of fresh joe and relaxing atmosphere, Dichotomy Coffee & Spirits opened Monday at 508 Austin Ave., a hideaway between Bank of America and the former Hub Clothiers building that stands vacant but is attracting lookers.

“We’ve had a better turnout than I expected,” Dichotomy proprietor Brett Jameson said during a late-afternoon interview.

He had planned his unveiling the week of Thanksgiving, knowing a considerable number of Baylor University students would have gone home for the holidays.

“We wanted a little time to work out the kinks,” said Jameson, who, with business partner Alina Mikos, has created a devoted following for Dichotomy.

They made a splash at the Waco Downtown Farmers Market, where they continue to sell coffee on Saturday mornings.

They moved into Croft Art Gallery, 712 Austin Ave., prospering there until relocating this week to 3,500 square feet a couple of blocks away.

Dichotomy now has room for 100 patrons inside and 40 more on its rooftop deck, which provides a chilly, coffee-friendly atmosphere this time of year, Jameson said.

The shop will pour from 6 a.m. to midnight weekdays and from 6 a.m. to 2 a.m. Fridays and Saturdays.

“We will serve coffee until closing time, unlike some places that sell both coffee and alcohol,” Jameson said.

The spirit line will include craft cocktails, wine, beer on tap and bottled, and 1-ounce servings of Baby Blue, Single Malt and Brimstone whiskey from Waco-based Balcones Distilling. Jameson said he hopes to broaden his whiskey offerings if and when he can secure more product from the award-winning distillery.

“We also would like to have tastings, as we have developed a good relationship with them,” he said.

Besides offering gourmet coffee, lattes and espressos, Dichotomy sells whole beans in bulk from 11 roasters.

While Dichotomy opened Monday, Croft Art Gallery shut its doors on Austin Avenue. Owner Katie Croft said she will relocate to the historic Percy Medicine building at South Eighth Street and Webster Avenue, where she will have 12,000 square feet for artists to create and display their artwork beginning in January.

Jameson wants to continue his relationship with Croft Art Gallery, saying, “I would like to put a cart in there.”

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