Blue Bell is adding to its limited-availability ice creams with the new Cookie Cake flavor.
Swirls of chocolate and vanilla icing are added to a sweet cream base that’s loaded with pieces of chocolate chip cookie cake.
“We have made many flavors that combine cookie or cake pieces with our ice cream, but this is our first cookie cake,” said Joe Robertson, executive director of advertising and marketing for Blue Bell. “The cookie cake pieces are ... chewy and loaded with chocolate chips.”
Sales of Cookie Cake start Thursday, according to a news release.
Available in half-gallon and pint sizes for a limited time, Cookie Cake joins Raspberry Fudge Brownie — almond ice cream combined with fudge brownie chunks, flakes of dark chocolate and a raspberry sauce swirl — as Blue Bell’s newest flavors, according to the release.