As if Magnolia Market in downtown Waco weren’t already popular enough, here’s some icing for the cake: a bakery called Magnolia Flour.
Co-owner Joanna Gaines, star of HGTV’s “Fixer Upper,” announced the project Tuesday to her social media followers, including 1.2 million on Instagram and 600,000 on Facebook.
The bakery will open this spring in the old scale house at Sixth Street and Webster Avenue, in the shadow of Magnolia Market’s signature silos.
The small brick building most recently served as the Rosetree Floral Design shop.
“From a young age, I loved spending time in the kitchen with my family and dreamed of owning my own bakery,” Gaines wrote on Facebook. “The vision behind Magnolia Flour is that you feel my family’s love of baking and experience an unexpected grouping of fresh baked pastries, breads and sweets.”
Gaines was in meetings all day Tuesday and was unavailable to discuss details of the project, a Magnolia spokesman said Tuesday.
Magnolia Market opened in late October at the old Brazos Valley Cotton Oil complex and has drawn weekly crowds of more than 10,000.
The bakery should be no surprise to people who have passed the scale house. It has had a banner promising “something sweet” coming in 2016.
Downtown development director Megan Henderson said she heard about the bakery in discussions with Magnolia officials in November. She said she expects the 1,600-square-foot shop will function primarily as part of the experience for destination shoppers, but downtown workers and residents will find their way to it as well.
“From a downtown development perspective, it’s adding another business concept to another empty space, and it’s such a cool space that people want to go inside it,” Henderson said. “If it’s as well-conceived and well-executed as we have every reason to believe it will be, that’s going to be more lights on, more products sold and more customers coming and going. It’s adding to downtown.”