Four Successful Customer Segmentation Models That Are Shaping the Current Market Scenario - Infiniti Research

Customer segmentation models that are shaping the current market. (Photo: Business Wire)

LONDON--(BUSINESS WIRE)--Nov 27, 2018--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the customer segmentation models that are shaping the current market.

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Customer segmentation models that are shaping the current market. (Photo: Business Wire)

With traditional techniques failing to cope up with intense marketing pressure, it has become critical for businesses to devise new techniques and marketing strategies. Customer segmentation is one such strategy that helps in targeting high priority customer profiles with new offerings and advertising campaigns. Companies, at present, devise customer segmentation models in a way that can resonate with the audience and make them feel that the brand is addressing them personally through their marketing efforts.

“Customer segmentation models prove are of great help in bringing multiple types of demographic, geographic, behavioral, and psychographic data into a single usable platform,”says a customer intelligence expert from Infiniti Research.

Choosing the right market intelligence company that meets your every requirement is a tumultuous task for companies. We at Infiniti Research, understand this conundrum and have made a name for ourselves when it comes to offering customized customer intelligence solutions that meet the varaied requirements of businesses.

Different types of customer segmentation models:

Purchase patterns

Understanding consumer behavior has become a necessity for businesses. They continuously need to gauge the shopping patterns of their customers to formulate their business strategies accordingly. Moreover, it is crucial for businesses to know what their customers are expecting from them. This helps them identify high value customers and savers to predict customer segmentation models. Also, it becomes easier for them to guide their customers to the offer, product, or service that is best suited for them, resulting in better conversions and profits. To know how our customer segmentation models can help boost revenues for your organization,

Touchpoint engagement

Post purchase interactions usually decide the retention capability of businesses. Such interactions can take place in different forms such as visiting a website or an app, engaging with the website, and online content or personal interactions in the form of mail or message. Analyzing different customer behaviors and customer segmentation models helps in predicting the need of the particular product or service in the customers' life at that point in life. To know more about the impact of customer segmentation models on your business’ revenues,

Targetable interest and value

At present, a huge amount of data can be availed by analyzing the data obtained from social media channels, which could help predict customers’ interests and choices precisely. The data thus obtained can be leveraged by businesses while fabricating customer segmentation models that address interests, cultural values, and lifestyle characteristics of the target customers. However, it becomes a challenge for companies as every ad campaign is expected to show greater response rate. To access the complete list of customer segmentation models,

About Infiniti Research

Established in 2003, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit:

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SOURCE: Infiniti Research

Copyright Business Wire 2018.

PUB: 11/27/2018 08:29 AM/DISC: 11/27/2018 08:29 AM

Copyright Business Wire 2018.