The viewing public apparently can’t get enough of Waco’s Chip and Joanna Gaines, with HGTV announcing the couple will begin taping 13 more episodes of “Fixer Upper,” a show that captures the Gaineses remodeling homes, running real estate businesses and raising four young children.
Meanwhile, HGTV on Tuesday will begin airing 13 episodes of “Fixer Upper” produced last year, with the first segment following the work of the Gaineses as they renovate a home in the McLennan Community College area for Kimberly and Blake Batson, who own the Common Grounds coffee shop near Baylor University.
The season’s showings will continue for 13 Tuesdays, with HGTV often airing reruns during the week.
The Gaineses practically have garnered a cult following with their style and flair, and HGTV has noticed.
“ ‘Fixer Upper’ is an exceptional series that instantly captivated our younger viewers,” said Allison Page, general manager of Home and Garden Television and the DIY Network. “Chip and Joanna are talented, and their family is very relatable, so viewers find themselves pulled into the stories about the challenges and victories that the Gaineses encounter while renovating these homes. It’s the kind of compelling television that keeps the audience coming back week after week.”
HGTV is pursuing homes to be featured on future episodes, and interested homeowners can apply for consideration at BeOnHGTV.com.
Since its premiere April 24, more than 10.3 million viewers have tuned in to watch “Fixer Upper,” which ranks as a Top 5 cable program in its time period among women ages 25 to 54, according to ratings material released by HGTV, a cable product distributed to more than 98 million U.S. households.
The show has proved so popular, the network often features it in “marathons” that run at various times throughout the year.
“We’re just now wrapping up shooting for season two, which begins airing tomorrow night,” Joanna Gaines said in a phone interview Monday.
She added that all but one of the homes to be featured in the upcoming season is located in Waco, with a residence in Hubbard the only exception.
Gaines said she is excited about the start of the new season and the airing of “fresh” material.
“They’ve been running marathons throughout the holidays, but we’re eager to see our most recent work,” she said.
She said filming for “Fixer Upper” remains enjoyable, but also time-consuming and challenging.
“We have to strike a balance between shooting scenes, doing the work and running the other business we have,” she said.
The Gaineses own a real estate company and a retail store on Bosque Boulevard called Magnolia Market, where Joanna sells decorative products featured on the TV show.
They also plan to create a Magnolia Market at the abandoned Brazos Valley Cotton Oil Co. complex at 601 Webster Ave.
The 2.6-acre property is best known for its two 120-foot-tall silos that were part of a giant cottonseed milling operation for most of the 20th century and more recently housed JPM Foods.
The Gaineses estimate they will spend $1.4 million on the renovation, which will be filmed as part of the show, and finish it early this year.
The result would be a Magnolia headquarters and retail center, plus an indoor “trade days market” open monthly or weekly.
“We hope to begin work on our silos in a week or so. We’re finalizing all plans with the city, making sure everything we want to do is OK with them. We’re waiting on that green light,” said Joanna Gaines, noting that filming of work on the silos will complement that of the home projects.
The Gaineses receive a talent fee for appearing on “Fixer Upper,” but the owners of the homes they repair or renovate shell out the money to have the work done.
“This is a real renovation with a real client’s budget, and we face real budget issues,” Joanna Gaines said.
With all the couple has on its plate, “the Christmas break was nice. We needed a week off to do nothing,” Joanna Gaines said with a laugh.