A run on green-and-gold merchandise has prompted the University Bookstore to open a temporary “Baylor Bowl Store” in the parking lot of the Ferrell Center on University Parks Drive.
The surge in sales comes amid the Baylor University football team’s Big 12 Conference championship and Tostitos Fiesta Bowl berth Jan. 1.
The 2,400-square-foot, glass-enclosed outlet will sell 42 different styles of T-shirts, hats, sweatshirts, footballs, Christmas ornaments and more, bookstore spokesman Matt Ricks said.
He and others were working into Thursday evening on displays at the shop, which will remain in business through late January.
The bookstore has tripled its assortment of spirit products to meet growing demand, store manager Billy Nors said.
Fiesta Bowl-related apparel that Baylor will sell has been provided by Nike. The company designed the uniforms Baylor players wore throughout the season, including the 1950s-style throwbacks they donned for the last game in Floyd Casey Stadium against the University of Texas on Dec. 7.
Most of the items commemorating the Big 12 Conference title, meanwhile, will come from customized apparel maker Blue 84, Ricks said.
Baylor fans also will have access to Fiesta Bowl-related items at several hotels and other venues at the bowl site.
“We will be there to support the university and Baylor Nation by providing a wide variety of merchandise to help cheer on our Baylor Bears in Arizona,” Nors said.
Back in Waco, Screen-Tex Graphics at 1004 Franklin Ave. is selling T-shirts in two designs. One features the helmets of Baylor University and its opponent, the University of Central Florida Knights, along with a picture of the Fiesta Bowl stadium and the date of the gam. Another is emblazoned with the words “Fiesta del Oso,” which translated means “Party of the Bear” and is a takeoff on Baylor’s annual Diadeloso festival, store manager Aundie Claybaugh said.
“The ‘party’ shirt has proven to be very popular. We’ve sold hundreds, probably close to a thousand,” she said.
They are available at the shop on Franklin Avenue or online at screentexgraphics.com.
“We sell a wide variety of Baylor items, and we try to think out of the box,” said Claybaugh, noting that Screen-Tex sells to such retailers as Walgreens and Walmart.
Screen-Tex owner Jack Schrader is a Baylor graduate and plans to attend the Fiesta Bowl.
“We haven’t made a decision on selling merchandise there,” Claybaugh said. “We have a permit and the designs, but I think Jack just kind of wants to enjoy the game.”
Meanwhile, W Promotions continues to carry Baylor-related shirts at its shop in Richland Mall, owner Trent Weaver said.
“They’ve been very good movers, with steady sales throughout the holiday shopping season,” he said.
Short-sleeve shirts sell for $19.99, while long-sleeve apparel fetches $24.99.
“We’re working on additional designs that, should Baylor win its bowl game, we will begin selling the very next day,” Weaver said.
QTI Promotions & Apparel is selling Baylor-related T-shirts priced at $15 at its warehouse at 300 S. Valley Mills Drive.