Sixty-seven percent of females made an unplanned purchase — even when they were told they were on a strict budget — when placed in a room with a hidden chocolate-chip-cookie-scented candle. Only 17 percent made the purchase in a room with

an unscented candle.

Source: Xiuping Li, "The Effects of Appetitive Stimuli on Out-of-Domain Consumption Impatience." Journal of Consumer Research: February 2008.

– CTW Features