Caritas of Waco held a ribbon-cutting ceremony Friday at the grand opening of its new retail store at 3912 Bosque Blvd. in the Fairgate Shopping Center.
The ceremony featured Caritas’ new retail space and introduced a rebranding of its stores to Hidden Treasures by Caritas.
The recently acquired, 15,000-square-foot location meets several of Caritas’ long-term strategic goals. The facility houses both warehouse and retail store operations, which significantly eases the transition from storage to the sales floor, said Mackie Bonner, thrift store committee chair.
“Having one location allows us to process items and move new merchandise to stores more efficiently, ensuring a different shopping experience for our customers when they visit the store,” she said.
The new facility is centrally located and more convenient for shoppers, volunteers and donors. Nearby, are many active and high-traffic stores.
“Caritas is very excited about the physical location because it opens a lot of possibility for attracting customers,” Caritas Executive Director Buddy Edwards said. “It’s an area of Waco where people who are interested in thrift store activity will be more likely to stop by.”
Along with the move, Caritas introduced a new name for its retail operations, Hidden Treasures by Caritas. The name reflects the experience of shopping in the store — searching the shelves for treasures.
“We hope to carry some nicer merchandise, said Don Taylor, retail operations manager. “The facility is neater, cleaner and better organized. We will have more of a variety of items available, including a larger selection of furniture.”
Additionally, Caritas hopes to grow its thrift store voucher program for clients. To date, $114,585 worth of merchandise has been provided through vouchers so clients can acquire necessary items for their families.
Every purchase from a Hidden Treasures location supports Caritas in its mission to provide urgent services to those in need in the community, Edwards said.