The Magnolia Market expects a larger-than-ever crowd this weekend as its Silobration returns with a three-day festival featuring concerts, local vendors and a chance to hear Chip and Joanna Gaines tell their story.
Festivities are free Thursday through Saturday, but the concerts Thursday and Friday nights require tickets, listed at $65.
Magnolia spokesman Brock Murphy said the concerts will be capped at about 3,000 attendees each night. Murphy said he doesn’t know how many tickets are still available, but the shows are expected to sell out.
During the three-day event, vendors will line Sixth Street, which will be closed between Webster Avenue and Jackson Avenue alongside the silos.
Murphy said the vendors will be a mix of local companies and organizations from other states.
Several of the vendors have worked with the Gaineses and sell products at the Magnolia Market, and others have worked with them in other capacities, he said.
Murphy said he attended the Waco Cultural Arts Fest during the weekend in Indian Spring Park and the Waco Convention Center and thought it was fantastic.
He said he hopes the Silobration is something similar to the festival in that it reaches out to area residents.
“We want to do something for the local community,” he said.
It was just two years ago that the stars of HGTV’s “Fixer Upper” show discussed creating Magnolia Market at the abandoned Brazos Valley Cotton Oil Co. complex on a 2.6-acre property best known for its two silos that tower over adjacent structures.
Vendors will have products out from 8 a.m. to 7 p.m. all three days. The grounds will close at 4 p.m. each day to prepare for the concerts and will reopen at 5 p.m. for ticket holders.
The concerts will run until about 10 p.m. Murphy said there will be more food trucks than last year, and several lawn games will be available for everyone to play.
The Gaineses will share their story during the concerts, which both will feature Johnnyswim.
The concerts will happen rain or shine. The main stage at the Silos is an open-air venue, and while umbrellas will not be permitted into the venue, attendees are encouraged to bring ponchos and rain boots in case of inclement weather. No outside food, pets or alcohol will be permitted at the site.
Murphy said on a regular Saturday, Magnolia Market averages between 5,000 and 9,000 visitors who come from across the globe.
“I think we’ll have some good-size crowds, especially with all the free stuff and activities,” he said. “We’re so excited that people take the opportunity to come from wherever they come to experience Waco, Texas.”