Baylor mounts effort to keep 10-team Big 12 together, but reports say it may be too late
By John Werner Tribune-Herald staff writer
FRIDAY DEVELOPMENTS
• Baylor University officials are leading a late effort to keep the Big 12 together as a 10-team league. Baylor athletic director Ian McCaw said league schools could make more money from television contracts than they do now.
• Multiple reports said Texas, Texas Tech, Oklahoma and Oklahoma State will accept invitations to the Pac-10 next week. Texas A&M could join them but also is pursuing a possible move to the SEC.
• Nebraska officially departed the Big 12 and joined the Big Ten after a regents meeting.
• Texas House leaders called for a Wednesday hearing about conference realignment.
With the Big 12 on the verge of collapse, Baylor University officials are spearheading a last-ditch effort to keep the league together.
Baylor athletic director Ian McCaw and President Ken Starr said in a press conference Friday that they will work around the clock to preserve the Big 12 with its remaining 10 members.
For the second straight day, the Big 12 took a huge hit when Nebraska officially announced that it was leaving for the Big Ten. That announcement came after Colorado bolted to the Pac-10 on Thursday.

Baylor president Ken Starr (right) and athletic director Ian McCaw made their pitch Friday for a 10-team Big 12.
Duane A. Laverty/Waco Tribune-Herald
“We can’t predict the future, but I can assure you that President Starr and I are working extremely hard to make sure we have a competitive Big 12 Conference,” McCaw said. “Our television partners have given us great encouragement for a 10-team Big 12. There’s tremendous economic value in a 10-team model. We see this as a very attractive alternative for us.”
Every hour is going to count for Baylor to convince the remaining Big 12 members to stay in the league. Multiple reports have said the University of Texas, Texas Tech, Oklahoma and Oklahoma State will join the Pac-10 after offers are extended.
The Pac-10 also is reportedly interested in Texas A&M. But the Aggies are also considering jumping to the SEC.
The Big 12 could dissolve Tuesday after the University of Texas holds its board of regents meeting. The Austin American-Statesman reported Friday that Texas will formally announce it will leave for the Pac-10 after the meeting.
The Big 12 would play two more seasons if teams accept the Pac-10 offer.
“Our goals and hopes all along have been to keep the Big 12 Conference intact,” Texas athletic director DeLoss Dodds said. “The league has been great for our members. We also have been honorable, upfront and forthright with regard to our work and responsiveness to all the possible and now definitive changes to our conference landscapes.”
Texas House leaders have called a Wednesday hearing to discuss conference realignment.
The Pac-10 is luring Big 12 teams with a potential lucrative television contract that could pay member schools more than $20 million annually. The Pac-10 could set up its own cable network that’s similar to the Big Ten, which pays its schools $22 million annually.
However, McCaw said future television revenues in a 10-team Big 12 would pay schools more than they are receiving now.
Big 12 schools reportedly received between $7 million and $11 million last year.
A source from a Big 12 school told the Tribune-Herald that even with a 10-team Big 12, a new TV package could net each school annual revenue of $17 million, which is similar to the SEC.
True conference titles
In a 10-team Big 12, football schedules would include a nine-game conference schedule that would determine a true champion without holding a championship game. Basketball could determine a true men’s and women’s champion with an 18-game conference schedule.
Currently, teams in the Big 12’s two divisions do not necessarily play each other in football, and North and South schools play each other only once in basketball instead of a home-and-home series.
“I personally believe each institution is better served in the Big 12 than leaving for another conference option,” McCaw said. “I genuinely believe that, and I’m not alone in that opinion. In this (10-team) model, travel costs and missed class time would be reduced, and that would best serve the student-athlete. That’s very important at Baylor, and I hope student welfare is meaningful to our fellow Big 12 members as well.”
In a conference call Friday, Big 12 commissioner Dan Beebe said he thinks there’s still a lot of value for the remaining 10 Big 12 teams to stay intact.
“While we’re disappointed in losing two valued members, there’s still a bright future if we stay together,” Beebe said. “I think staying in the Big 12 is the best option. We can compete well with what we have, and fans can get to games. I’m going to do the best I can to make them understand what they give up by leaving and what they gain by staying.”
If the 10 members agree to stay, Beebe said the league would consider adding teams to replace Colorado and Nebraska.

Athletic Director Ian McCaw (left) answers questions Friday with Baylor President Ken Starr during a news conference.
Duane A. Laverty/Waco Tribune-Herald
Bad for college sports?
While it appears the Pac-10 is trying to start a 16-team super conference, Beebe doesn’t think it’s best for college athletics. Beebe said a college sports landscape with four 16-team super conferences would leave out a lot of strong athletic programs.
“Certainly, if the future of college athletics is four 16-member conferences, there would be a great risk of significant institutions in the history of college athletics that will become disenfranchised,” Beebe said. “If there’s a clear line that’s going to be drawn between those institutions and the others, there’s going to be some trouble. Right now, there’s good balance, good bowl activities, fair access to NCAA tournaments, good revenue and fair competition.”
Nebraska Chancellor Harvey Perlman said the university decided to pursue membership in the Big Ten because it provided stability that the Big 12 couldn’t.
The Cornhuskers will play one more season in the Big 12 before joining the Big Ten.
That would leave the Big 12 with 11 teams for the 2011-12 season before Colorado and potentially other teams join the Pac-10.
“We realize that some of the schools that were asking us to stay were talking to not just one conference, but two or three,” Nebraska athletic director Tom Osborne told reporters Friday. “So at that point, you begin to wonder, ‘What are you going to get yourself if you make a commitment?’ ”
If five more Big 12 teams bolt to the Pac-10, other conferences could be looking quickly to grab the remaining teams — Baylor, Kansas, Kansas State, Iowa State and Missouri. An option for Baylor might be the Mountain West Conference, which added Boise State on Friday.
If Texas A&M goes to the SEC instead of the Pac-10, a Big 12 official told the American-Statesman that Baylor could still have a shot at the Pac-10.
“If A&M doesn’t go, Baylor’s got a window to go,” the official said. “None of them (Texas, Texas A&M and Texas Tech) have anything against Baylor. We’re not opposed to Baylor, and we’ve said positive things about them.
“But the schools on the West Coast just don’t see the benefit of Baylor. The Pac-10 is talking more about Kansas and Utah because they bring different (television) markets. Baylor’s been lobbying everybody around Texas. They need to be lobbying California.”
jwerner@wacotrib.com
757-5716
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- Texas House calls Wednesday hearing on Big 12; governor candidates stay out of issue
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- EDITORIAL: As the Big 12 crumbles, the silence from Austin is deafening
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Stick together! Rebuild the Big12 with a merger with the BigEAST and also stealing the best from the Mt. West. Create a 16-team football conference ranging from Salt Lake City to New York City. Make it attractive to the almight TELEVISION. BIG16 WEST: Baylor, Kansas, K-State, Mizzou, Iowa St, Utah, New Mexico, TCU Big16EAST: UConn, L-ville, Cincy, Pitt, West VA, Rutgers, Syracuse, UCF Basketball season add Georgetown & V-Nova to have a Big16 plus 2. It would be a VERY GOOD BCS football league and it would be the GREATEST basketball league.
I hope the remaining Big XII schools stick together, but if they don't Baylor could prosper in the Mountain West, C-USA or ACC. Overall Baylor's athletic teams are doing well and the football team is on the rise. The decreased revenue will hurt, but BU can and will survive. I truly hope the rumors that TCU is allegedly trying to block BU from joining the Mountain West are wrong. TCU and BU enjoy a long shared history including Baylor sharing its campus with TCU for a year after TCU burned to the ground. Both schools could benefit from being in the same conference again. For those that claim academic research is preventing BU from joining the Pac-10 or any other conference - they could not be more wrong. The conference changes are all about football revenue. If these changes were about academic excellence -- then why did the Pac-10 grab Colorado which was just sanctioned by the NCAA for poor academic progress? Finally, one of the strengths of Baylor has always been the small classes with real accesability of the faculty to the students. It is an old debate whether professors should spend their time researching and writing or interacting with their students. I am grateful that BU is one of the universities that puts teaching students ahead of "academic research" that benefits the professors and colleges more than the students. Baylor is a great university, and though she is small, there are those of us who love her.
so TCU doesn't want Baylor because they disagree with their school of thought...which isn't that radical to begin with...we know the truth! Yet BYU is in teh same MWC as TCU...just plain silly....It has nothing to do with the breakup of the SWC either...it's FEAR of the up and coming Baylor Football program ... and shear fear of Coach Art Briles and his recruiting ability in Texas and his winner style of coaching.......that is just silly...
I think the reason that TCU doesn't want Baylor has nothing to do with the thought that Baylor is a "...a fundamentalist enclave for indoctrination...". It is more about sponsorship $$$ and recruiting. TCU is worried about he overlap of Baylor's sphere of influence onto TCU's sphere.
Mr. Allison. I do not doubt that talk on TCU's campus about Baylor is generally negative. Baylor cannot do much about that, and neither can I. But, since you have alerted us and warned that the opinions you claim to hear expressed are those of many at TCU and on other campuses as well, I wonder if you might share with us: A. Do you believe the opinions you have heard expressed? If so: 1. Who is being indoctrinated? 2. Who is doing the indoctrinating? 3. What is being indoctrinated? 4. In which departments is the indoctrinating occurring? 5. What provides you with sufficient confidence in your beliefs that you would publish them? 6. Why did you publish them? B. If you do not believe the views you have reported, or do not hold an opinion, why did you publish the views you expressed? I do not know you, Mr. Allison. But, based upon my direct and personal knowledge of some students, some faculty and some administration presently active on campus, I would have to say, sir, that there is no reason to believe that you intended to be constructive, and every reason to believe that you have some personal ax to grind. I say so because the views you expressed, whether your own, or the views of others whose water you are carrying, or are those of your invention, are simply not true. If you 3.
The problem TCU has with Baylor is not the football team and it is not ancient (SWC) history. The talk on our campus (and many others) is that Baylor has gone the way of Liberty University and is nothing but a fundamentalist enclave for indoctrination. I have heard this same story from retired (and 3 current) Baylor faculty. I know it may be hard to understand, but this is an anathema to those of us who have spent our lives in higher education. You will have trouble with this anywhere you go. The Baylor that joined the Big 12 (and the old SWC Baylor) was a very different school in terms of academic climate.
if too many teams are in 1 league it makes it harder to go forth and have chances to become a bowl bid and they lose their spontaneity
Kansas football has seen clear growth over the last 6 years; 4 Bowls in 6 years. 3-1 Record including a win in the BCS Orange Bowl. With Ft. Worth native Turner Gill as the Head Coach the outlook is bright. By saying this I am not trying to downplay the growth of Baylor Football. I think that Baylor is heading in the right direction - UP. Reality Check is right about the economic impact of Texas, Tech, TAM, OU and OSU not playing in the same league. It will hurt the Waco economy. Long-term agreements if these teams exit would lessen the impact. I still hope cooler heads will prevail and the Big12 stays intact and we just replace the two teams that left. To quote a crazy old man that I saw on the tv - 'two teams leaving does not break up a conference.'
Baylor is not even in the same league academically of Pac-10 schools or the Texas schools it wants to stay aligned with. Annual research expenditures ($12 to $15 million a year?) and faculty publication rates (350-400 a year?) are pathetic. This is less than many departments and colleges at top tier universities. There has been so much micromanaging and ineptitude that some of the top faculty that were recruited to Baylor as part of the "2012" effort have left or worse have been run off by incompetent administrators. This affects Baylor’s academic reputation and is the reason why Pac-10 type schools do not respect Baylor academically beyond thinking it’s a decent school to prepare undergraduate students (at $35,000 a year). From an athletic standpoint, the people complaining about being left out should buy season tickets to football and basketball! The reason big conferences are not interested in Baylor is because its football program is not supported and has not done well in the Big 12. Do you think it would do better in the Pac-10? Being in the Big 12 is important to Baylor because it provides national exposure (unlike their academic programs). It’s important to the Waco economy because most of the teams in the Big 12 bring more fans to Waco than Baylor draws to their games (even though many of their fans don’t like to go to Waco). Baylor is in this position because despite being in a major conference, it hasn’t won more than 5 football games a year since joining the Big 12 which has created fan apathy and empty seats in the stadium. It’s pretty embarrassing seeing more Texas, Texas A&M, Texas Tech, Nebraska, Oklahoma, and TCU fans at Floyd Casey than Baylor fans! Like Kansas, not having a successful and well-supported football program reduces interest in conferences wanting them.
If the Big12 breaks up, forget Baylor landing in the ConfUSA or Mt. West, Baylor would land in the BigEast with Kansas,K-State, Mizzou, Iowa State, L-ville, UConn, W VA, Cincinnati, Rutgers,UCF, Syracuse throw in a couple ACC schools or Memphis and East Carolina from ConfUSA and you could have a decent football conference and great basketball conference. Imagine UConn vs Baylor every year in women's basketball. Or, Kansas vs Memphis in men's basketball. BigEast is a BCS conference.
I agree with Baylor going to the Conference USA with other private Texas schools like SMU& Rice along with Houston & UTEP. I expect A&M to recieve an invitation to the SEC. The exposure to Texas High School recruiting is a lure for SEC teams. Aggies may benefit in recruiting also playing teams closer to home than out West. This breakup of the Big 12 will diminish Texas High Schools recruiting to the native Texas schools more than ever which IMO lessens the talent level on our beloved home state Texas teams. Bad news is: looks like the only place to go for most teams is the new Pac 16 and will of course still leave a few to hope for new homes is a lesser conference although there is specualtion one of the smaller conferences like Mountain West may become the new 6th BCS conference. My goal this year is to collect as much BIG 12 memorabilia as possible. It may be the only revenue we'll ever see!!LOL
It bothers me that Baylor is begging some other conference to accept them. This university has a rich football tradition that many do not remember and should not beg for anything. It is time to "man up" play the card that is dealt and move on. Our teams are top notch and can compete with anyone. Remember the saying "Blossum where you are planted." Sic'em.
Baylor is getting exactly what it deserves. Cheats. Two-facers. The info people leaked from there was despicable--ask Colorado. Hope they like the WAC, if they'll take 'em. Division II here they come!!!!
We'll take BU in the ACC if we now don't break up. Another b-ball powerhouse would bring back the ACC to an elite status. All games would be early games and I think BU, if it can still recruit after this crap, could be a football power in the ACC that they just don't have the ability to compete with UT or OU in. So, we'll take BU and steal a big East school and all will be fine. But, this is about as insane as it gets. If BU ends up in a non-BCS conf. all the work that Drew put into this program will sink. We have great players coming in next year and should be a FF team and easily win the big12 with Perry Jones, Stargell Love (from Winston-Salem!!!), and Bakari Turner coming in and then the Steve nash type player Heslip transferring from BC. This breakup is like Tequila...nothing good ever comes from a few shots. So, if the deal goes down, they can forget about my money. Really sad that this is happening. Why not just have no conferences at all and no rivalries and no loyalty. Just every player and every coach for himself. It will just be the NFL Light in football. In b-ball it won't matter as much. Imagine that there is a tournament at the end of the year and eventually you get a REAL natl champ. College football is a business joke and Armageddon is totally right. The TX schools are going to destroy a lot of rivalries and makes no sense in a huge long-term recession that will cost your state billions in intra-state revenue. What a sad joke!
well latest report is Baylor may end up in Conference USA at best....unless Texas A&M is highly desirable to the SEC and somehow talks them into taking Baylor....TCU has launched a marketing effort into stopping Baylor from joining the Mountain West Conference....now the Mountain West is targeting Kansas, Kansas St and Missouri for expansion....I think it is all up to A&M at this point on whether they join the PAC 10 or the SEC (if invited).
tu and the rest are going to regret this greedy move. I think it's going to cost them as much as they make with all the travel and all. A&M is on the money this time. Imagine LSU, Arkansas, Florida, Alabama, Auburn & Georgia all coming to play in College Station while tu is messing around way out in Washington or Arizona. Recruits know who Florida and Alabama are, but where exactly is Washington St? T. Tech vs Oregon, or A&M vs LSU. Which would you watch?
As opposed to Wyoming and Colorado State?
Face the facts: the Big 12 is done. Tech, UT, OU, and OSU will join the PAC-10 by Tuesday. TCU does NOT want to be in a conference with Baylor, as it has stated to the commissioner of the Mountain West through words and actions (TCU is welcoming KU, K-State and Mizzou, but blocking Baylor's admission to the MWC). Therefore Baylor: have fun in Conference USA playing powerhouses like Marshall and Central Florida!
For once I admire A&M for saying they would rather go to the sec. UT just can't hack the SEC, as they have admittedly said, cuz they would no longer be the big dog. They would have difficulty going .500 in the SEC. If UT goes to the PAC-10, Cal/Stanford/Oregon will be TU's new BU's. As a native Texan, here's hoping TU in PAC-10 doesn't win another conference championship in 75 years. As always, this just shows UT's level of class. Watch NU fans and watch how to win (or lose) gracefully.
This situation is like the Chester Edwards situation!!Everyone is so certain Chester is going down to a republican BUT Chester will win again cause he keeps those doors open at the red brick buildings plus some good photos doing God's work out at Camp Hood! Baylor is going down nobody wants them,however, the football players are excited they might end up in a conference where wins come much easier and a small bowl game is possible!!!Hell every one knows whats coming!
Big12 stays the same. 10-team league with no North/South Division. Money to 10 teams near SEC levels. Texas also has chance to start their own cable network which they couldn't do in the PAC, SEC or Big10. After new contract try to lure Arkansas & Utah Chances: 20% Big12 busts up. NU gone. CU gone. Texas,Texas Tech,TexasAM,OU&OSU goes to the PAC. Kansas, K-State, Mizzou,Baylor, Iowa St goes BigEAST.Chances:20% Big12 busts up NU gone. CU gone. Texas,TexasTech,OU,OSU&Kansas goes to PAC. TexasAM to the SEC. K-State, Mizzou, Baylor to the Mt.West Iowa St to the MVC. Right now Kansas's chances of getting into PAC is better than Baylor's. It is based on TV sets. If Texas is in the PAC, Waco's TV sets are in the PAC with them. Kansas brings KC (#43 tv market)and Wichita (#58 tv market.Utah with Salt Lake City is maybe in better position. Chances:5% NU gone. CU gone. Texas goes independent and start own sports cable network. Texas AM & OU goes to the SEC. OSU,Texas Tech,Baylor,Kansas,K-State,Mizzou,ISU try to find 4 schools to maintain a smaller status Big12 from Memphis,TCU,Tulane,So.Miss,UTEP,N Mexico,Tulsa,Houston or SMU. Chances:5% Something else. Chances: 50% One thing that has changed over the last few days is I think that all of the hand-cuffs are off. Baylor & Texas Tech are their own. KU,KSU & OSU are on their own. State officials will be happy if they land in a soft spot and not worry if the schools in the same state (ie Baylor and Texas) are together in the same league. It's every man for themselves right now. Good luck.
If Missouri is not going to get a BIG 10 bid (and we can keep them in the BIG 12), then the BIG 12 can stay together and add TCU...go after Arkansas, LSU, Memphis State (basketball)and the two Arizona schools (ASU & UA). If we added TCU and Memphis State, that would keep it the BIG 12 BCS conference. If we added TCU, Memphis and the two AZ schools, that would be the Big 14 BCS conference...if a miracle took place and we were able to get TCU, ARKANSAS, Memphis State, LSU, ASU and UA..that would be a very good BIG 16 BCS conference...all three of those scenarios provide the potential for a very lucrative TV package that could compete with any of the BIG 10/PAC 10/SEC TV contracts...that would turn the tables on the SEC, The PAC and the BIG 10...Yes, it is a pipe dream but if the right people got after it and did the right kind of promo, such a miracle could happen...and college football would be better for it....and it would preempt a Texas/Okla "bail out" of the recently mediocre PAC 10 conference....
While this may have culminated on Starr's watch who started a week ago, you should start with McCaw... definitely was not engaged!
I certainly hope the remaining Big 12 teams merge with the Mountain West. I hope the Board of Regents, President Starr and the AD are not only lobbying to keep the Big 12 alive, but they are have duty to also have a back-up plan. If not, we will end up in Conference USA.
We also want smaller candy bars, but we want to pay more for them. Thanks, Judge Starr, for all you've done!
Can't wait for those UT games that start at 10 pm and end at 2 am.
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