The Magnolia Journal

The Magnolia Journal is available for $7.99 at retailers including Wal-Mart, Target, Barnes & Noble and Whole Foods, as well as Magnolia Market at the Silos in Waco.

Magnolia photo

The Midas touch of Chip and Joanna Gaines' Magnolia brand apparently extends to media.

A release this week from publishing powerhouse Meredith Corporation (which owns "Better Homes & Gardens," "Allrecipes," "Parents" and "Martha Stewart Living," for starters, in addition to the Gaineses' "The Magnolia Journal") notes that demand for the new quarterly magazine has led to a print run of 1 million copies for its third issue, which comes out today, May 12.

Most of that number are subscribers — a whopping 700,000 of them — who have signed up for $20 a year since "The Magnolia Journal" debuted last October. I tried to find where "The Magnolia Journal" stands in terms of national circulation, but the most current list I came up with was a June 2016 report by the Alliance for Audited Media.

That report found the "AARP The Magazine" the leader of the pack with a circulation of 23 million. "The Magnolia Journal" looks like it would fall somewhere in the bottom quarter of Top 100 magazines, depending on how many single copies are sold, but to reach that level in only three issues seems impressive to me.

With television, publication and commercial success, what's next for Joanna and Chip? A recording career? Restaurant franchising? Politics?

 

Tribune-Herald entertainment editor