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Wednesday, February 13, 2008
YouTube election ‘08
One of the x-factors of the ongoing race for the White House will be how viral campaigning and user-produced internet content helps swing the election, especially among the internet savvy youth vote.
The early exampls so far have been a video produced by Will.i.am of the Black Eyed Peas that has caught fire on YouTube. The hip-hop artist has said the video was inspired by Barack Obama’s speech following his primary loss in New Hampshire. Now the Obama campaign has included a link to the video on their Web site.
A week later, a parody video of sorts came out making fun of John McCain on the stump.
And now the Hillary Clinton campaign has tried to get on the bandwagon with their own attempt at video humor.
What’s your take on the power of internet to attract voters? Does this work or is just another gimmick?
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